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Video publishers look beyond ad revenue with YouTube strategies
Digiday For CollegeHumor, YouTube is no laughing matter, even if it doesn’t produce much direct revenue from ads. With over 7.6 million subscribers, CollegeHumor has crafted a YouTube strategy that...
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Programmatic Moves Further Toward Premium Future
eMarketer It’s no secret programmatic buying is quickly expanding throughout the digital ad ecosystem—and beyond. A June 2014 survey by AOL Platforms found that 84% of US ad execs surveyed used...
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Global adspend back to pre-crisis levels
Warc Next year global advertising expenditure will finally surpass the peak seen before the global financial crisis, although this recovery is patchy with some markets remaining well below the 2007...
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‘Marketer enthusiasm for mobile slowing’
Marketing Week The CMO Council’s annual State of Marketing report found that 52 per cent of marketers are either planning no change or a decrease to their mobile marketing budgets, which includes...
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How LinkedIn hopes to become a gold mine of customers
CITEworld LinkedIn was started as a social network for job seekers. It’s grown into a site where professionals build their networks, making connections that can help in their current positions and that...
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A buyer’s view on native advertising and transparency
Digiday Attitudes toward native advertising in its various forms continue to divide the industry. Some view it as publishing’s savior while others see it as the final nail in journalism’s coffin. Nick...
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Facebook raises the frequency cap on ads
Digiday Facebook has quietly altered its ad policy to allow brands to show ads more frequently to those who don’t already follow the brand. Brands are now able to hit users with the same news feed ad...
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How Social Networks Are Changing Mobile Advertising
IDG News Service For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has...
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Publishers: Ditch your apps; focus on mobile Web
Digiday Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough. Consider this: While time spent on mobile devices increased...
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“The tablet magazine has been flawed from the start”
Digiday Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing...
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UK internet users ‘tolerate’ ads
Warc Nearly all (98%) internet users in the UK would not be willing to pay the estimated £140 that it would cost each of them if the internet was not supported by digital advertising, new research has...
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Publishers diverge on programmatic
Warc UK publishers are taking widely differing approaches to programmatic advertising, as evidenced by the pronouncements from two different sources this week. At the Daily Telegraph, senior executives...
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Context is King: Points to Consider When Implementing a Contextual Marketing...
For the past few years, marketers have focused on pushing incredible amounts of content to their consumers and prospects to fit the mold of content marketing, having been told that is the future of...
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The 5 mistakes marketers make that prevent them from becoming leaders
MarketingWeek The job of turning that aspiration into a reality is fraught with obstacles – some self-imposed and others dictated upon marketers by their organisations. Business leaders speaking at The...
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Forrester: Pinterest Doesn’t Work For Marketers
MediaPost While Pinterest’s ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and its near-term marketing potential. “Many marketers just can’t seem to find...
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The 5 Trends That Really Matter for Marketers in 2015
ClickZ There’s been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. There have been countless year-end recaps and...
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The New Core of Business: B2B Marketing & Social
IDG Connect B2B Marketing Budgets to Increase in 2015 More than half of B2B marketers plan to increase their marketing budgets this year, with the average budget increasing by 6%, according to a new...
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Fix Programmatic So It Solves Marketing Problems
ClickZ Programmatic platforms should help advertisers deliver performance at scale, but several proposed “fixes” are actually preventing the technology from doing its job. At a recent conference, the...
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The State of Digital Marketing
Econtent Ask 10 consumers to define “digital marketing” today, and you’ll likely get 10 different answers. Some consumers may reference irritating browser pop-ups and spam, while others will cite...
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Are Millennials Just Figments of Our Imaginations?
Ad Age If you’re reading this somewhere in the continental U.S. right now, there’s a good chance you’re snowed in, dangerously low on bread and milk, and have moved beyond weather panic,...
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